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14.12.2009
Design
A1 Concept-
The waiting comes to an end in February 2010 when the A1 celebrates its world premiere on the Internet. Until then, we'll make the wait more tolerable by giving you a look through the keyhole. Press kit (ZIP, 36,4 MB) Bookmark & Share
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Audi A1: The future is taking shape
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Audi A1 StreetArt
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Audi A1 StreetArt / 18 sec.
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Stefan Sielaff, Head of Design at AUDI AG, and Danny Garand, Audi desginer, talk about the new Audi A1
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Stefan Sielaff, Head of Design at AUDI AG, and Danny Garand, Audi desginer, talk about the new Audi A1
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Audi A1 StreetArt
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Audi A1 StreetArt
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Audi A1 StreetArt
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Audi A1: The future is taking shape
The car is still a secret, yet Stefan Sielaff, Head of Design at AUDI AG, is already talking about the future smallest model in the Audi family...
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14.12.2009
The Audi A1
Rupert Stadler, Chairman of the Board of Management of AUDI AG, about the big subcompact A1-
Audi A1: Rupert Stadler, Chairman of the Board of Management of AUDI AG, about the big subcompact A1 Press kit (ZIP, 36,4 MB) Bookmark & Share
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Audi A1: The countdown starts today
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Rupert Stadler, Chairman of the Board of Management of AUDI AG
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Audi A1: The countdown starts today
The waiting comes to an end in February 2010 when the A1 celebrates its world premiere on the Internet. Until then, we?ll make the wait more tolerable by giving you a look through the keyhole...
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13.01.2010
Video statement
Peter Schwarzenbauer, AUDI AG Board Member for Marketing and Sales, about the A1-
Audi A1: Peter Schwarzenbauer, Member of the Board of Management for Marketing and Sales at AUDI AG, about launching the first premium car in the subcompact segment and new target groups. Press kit (ZIP, 18,2 MB) Bookmark & Share
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Audi A1: Peter Schwarzenbauer about the first premium car in the subcompact segment
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Peter Schwarzenbauer, AUDI AG Board Member for Marketing and Sales
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Audi A1: Premium car for new target groups
The new Audi A1 is the first premium car in the subcompact segment. The agile, sporty Audi is perfect for use in big cities owing to its compact dimensions and its excellent fuel economy...
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15.01.2010
Design
LED light design-
Audi A1: Light designer André Georgi explains the complex graphics which are created in the interplay between the daytime running lights, the turn signals and the dipped headlights Press kit (ZIP, 8,4 MB) Bookmark & Share
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Audi light designer André Georgi about the new A1 headlights
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Audi light designer André Georgi
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Audi A1: We light up the dark
On a car, the lights influence the character of the front end - and this also applies to the Audi A1, which in future will be the smallest member of the Audi family...
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18.01.2010
Design
Shoulder line and color-contrasting roof line-
The new Audi A1 is dedicated to emotional design, as two details on the body make abundantly clear. The shoulder line and the color-contrasted roof arch. Press kit (ZIP, 19,7 MB) Bookmark & Share
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Audi A1: An all-around successful design
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Jürgen Löffler, A1 exterior designer
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Sketch Audi A1 shoulder line
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Jürgen Löffler, A1 exterior designer
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Sketch Audi A1 shoulder line
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Audi A1: An all-around successful design
The new Audi A1 is dedicated to emotional design, as two details on the body make abundantly clear. The shoulder line and the color-contrasted roof arch...
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21.01.2010
Quality
A1 is premium-
Uncompromising quality is both an aspiration and an obligation for Audi. The new A1, just like the brand's other models, is characterized by exquisite attention to the smallest of details; it will set new standards of quality in the compact class. Press kit (ZIP, 14,5 MB) Bookmark & Share
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Werner Zimmermann, Head of Quality Assurance at AUDI AG, about quality
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Audi A1: Premium character in the interior
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Werner Zimmermann, Head of Quality Assurance at AUDI AG
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The Audi A1: Quality knows no compromise
Uncompromising quality is both an aspiration and an obligation for Audi. The new A1, just like the brand's other models, is characterized by exquisite attention to the smallest of details...
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Video Statement
Audi A1: Video statement Werner Zimmermann, Head of Quality Assurance at AUDI AG...
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25.01.2010
Design
Color and Trim department about Wasabi Green-
The Audi A1 has been designed with a love for detail that includes its innovative range of colors. For the interior, the designers have come up with something very special: Wasabi Green. Press kit (ZIP, 16,9 MB) Bookmark & Share
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Jana Bonkova, a color and trim designer at Audi, about Wasabi Green
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Jana Bonkova, color and trim designer
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Jana Bonkova, color and trim designer
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Wasabi Green: The Audi A1 shows its colors
The Audi A1 has been designed with a love for detail that includes its innovative range of colors. For the interior, the designers have come up with something very special: Wasabi Green...
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28.01.2010
Driving experience
Test drive with Bayern Munich stars-
It was a very special kind of secret practice: The two FC Bayern soccer stars Bastian Schweinsteiger and Philipp Lahm had the opportunity to test the new Audi A1 to their hearts' content - strictly shielded from the outside world inside a hall at a secret location. Press kit (ZIP, 14,6 MB) Bookmark & Share
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FC Bayern stars Lahm and Schweinsteiger test the new Audi A1
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Philipp Lahm and Bastian Schweinsteiger
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Philipp Lahm and Bastian Schweinsteiger
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Philipp Lahm and Bastian Schweinsteiger
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Philipp Lahm and Bastian Schweinsteiger
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Philipp Lahm and Bastian Schweinsteiger
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Philipp Lahm and Bastian Schweinsteiger
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Bastian Schweinsteiger and Philipp Lahm on a secret mission
It was a very special kind of secret practice: The two FC Bayern stars and national soccer players Bastian Schweinsteiger and Philipp Lahm had the opportunity to test the new Audi A1...
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01.02.2010
Design
Unique air vents-
When a new car is introduced, everyone naturally wants to know what it looks like - especially when it comes to the exterior. But the interior also offers a lot of exciting details. Interior designer Ivo van Hulten explains one particularly distinctive feature: the air vents. Press kit (ZIP, 24,9 MB) Bookmark & Share
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Interior designer Ivo van Hulten about exiting details of the A1
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Ivo van Hulten scribbles the A1 interior
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Ivo van Hulten scribbles the A1 interior
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Ivo van Hulten scribbles the A1 interior
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Ivo van Hulten scribbles the A1 interior
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Audi A1: The key is individuality
With the Audi A1, the people who designed the interior concentrated on creating as many customizable elements as possible...
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03.02.2010
Ask
Michael Dick, AUDI AG Board Member for Technical DevelopmentOn Friday, 12th Feburary, Michael Dick will be answering questions about the technical details for the A1.
Show Questions -
04.02.2010
Video statement
Dr. Werner Widuckel, AUDI AG Board Member for Human Ressources, about the A1 and job security-
Video statement: Dr. Werner Widuckel, AUDI AG Board Member for Human Ressources, about the Audi A1 and job security Press kit (ZIP, 60 MB) Bookmark & Share
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Audi A1: Dr. Werner Widuckel, AUDI AG Board Member for Human Ressources
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Dr. Werner Widuckel
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04.02.2010
Video statement
Frank Dreves, AUDI AG Board Member for Production, about A1 manufacture-
Video statement: Frank Dreves, AUDI AG Board Member for Production, about A1 manufacture Press kit (ZIP, 60 MB) Bookmark & Share
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Video statement: Frank Dreves, AUDI AG Board Member for Production, about A1 manufacture
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Frank Dreves, AUDI AG Board Member for Production
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04.02.2010
Automotive plant
Brussels-
Audi Brussels is facing a major challenge. The new Audi A1 will be build in Belgium. The plant and its employees are prepared for the start of production. A total of €285 million has been invested in the site. Press kit (ZIP, 60 MB) Bookmark & Share
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Audi A1: Automotive Plant Brussels
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Footage Automotive Plant Brussels
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Audi A1: Foreman and employee
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Audi A1: Employee in Training Center
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Audi A1: Doors in the body shop
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Audi A1: Plasmatron brazing
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Audi A1: Putting together the body
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Audi A1 under wraps
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Audi A1: Checking the gap dimensions
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Footage Automotive Plant Brussels
Shot list with timecodes (2:42)...
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10.02.2010
The Street Art Special
meets the new Audi A1-
The Street Art Special meets the Audi A1 Bookmark & Share
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The Street Art Special meets the Audi A1(0:31)
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The Street Art Special meets the Audi A1(1:21)
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The Street Art Special meets the Audi A1
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The Street Art Special meets the Audi A1
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The Street Art Special meets the Audi A1
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10.02.2010
Press kit
A1 Online premiere-
A design full of character, uncompromising quality and pioneering efficiency technologies. The agile chassis and powerful engines make the A1 the sportiest car in the segment. Press kit (ZIP, 99 MB) Bookmark & Share
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The new Audi A1
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Footage: The new Audi A1(4:56)
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A1, Static photo
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Audi A1 1.4 TFSI, Static photo
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Audi A1, Static photo
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Audi A1, Static photo
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Audi A1, Static photo
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Audi A1, Static photo
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Audi A1 1.4 TFSI, Static photo
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A1, Static photo
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Audi A1 1.4 TFSI, Static photo
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A1, Static photo
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Audi A1 1.4 TFSI, Static photo
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Audi A1, Detail
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Audi A1 1.4 TFSI, Detail
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Audi A1, Detail
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Audi A1, Detail
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Audi A1, Detail
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Audi A1 with Stefan Sielaff
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Audi A1 with Stefan Sielaff
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Audi A1 with Stefan Sielaff
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Audi A1 1.4 TFSI, Cockpit
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Audi A1, Interior
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Audi A1 1.4 TFSI, Interior
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Audi A1, Interior
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Audi A1, Detail
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Audi A1, Detail
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Audi A1 1.4 TFSI, Detail
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Audi A1 1.4 TFSI, Detail
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Audi A1 1.4 TFSI, Detail
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Audi A1, Detail
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Audi A1, Design
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Audi A1, Design
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Audi A1, Design
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Audi A1, Design
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Audi A1, Design
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Audi A1, Design
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Audi A1, Design
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Audi A1, Design
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Audi A1, Design
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The new Audi A1
A design full of character, uncompromising quality and pioneering efficiency technologies. The agile chassis and powerful engines make the A1 the sportiest car in the segment....
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15.02.2010
Ask
Stefan Sielaff, Head of Design at AUDI AGOn Monday, 22th Feburary, Stefan Sielaff will be answering questions about the design of the A1 in a video message.
Show Questions -
17.02.2010
Ask
Peter Schwarzenbauer, AUDI AG Board Member for Marketing and SalesOn Wednesday, 24th Feburary, Peter Schwarzenbauer will be answering questions about marketing and sales in a video message
Show Questions -
18.02.2010
Product/Technology
Vorsprung durch Technik with Michael Dick-
Michael Dick, AUDI AG Board Member for Technical Development: To bring premium - or better yet - a true Audi in the small compact segment was an exciting challenge for us in Development." You will find the whole interview from the wind tunnel at Audi Ingolstadt here." Press kit (ZIP, 49 MB) Bookmark & Share
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Michael Dick, Board Member for Technical Development, about the Audi A1
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Michael Dick
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Michael Dick
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Michael Dick, Board Member for Technical Development, about the Audi A1:
To bring premium &ndash...
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22.02.2010
Ask
Rupert Stadler, Chairman of the Board of Management of AUDI AGOn Monday, 1st March, Rupert Stadler will be answering questions about the new Audi A1 in a video message
Show Questions -
26.02.2010
Driving experience
Test drive with an Audi DTM driver-
With its agile handling and direct steering, the new Audi A1 is just a lot of fun. Dr. Horst Glaser, Head of Chassis Development at AUDI AG, tested the A1 together with DTM pilot Markus Winkelhock. Press kit (ZIP, 29,2 MB) Bookmark & Share
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A1 test drive: Chassis expert Dr. Horst Glaser and DTM driver Markus Winkelhock
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Dr. Horst Glaser and Markus Winkelhock
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Dr. Horst Glaser and Markus Winkelhock
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Audi A1: Pure driving experience
With its agile handling and direct steering, the new Audi A1 is just a lot of fun. Dr. Horst Glaser, Head of Chassis Development at AUDI AG, tested the A1 together with DTM pilot Markus Winkelhock....
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01.03.2010
Video statement
Axel Strotbek, AUDI AG Board Member for Finance and Organisation, about investment in the Brussels plant-
Video statement: Axel Strotbek, Member of the Board of Management of AUDI AG Finance and Organisation, about the new Audi A1 Press kit (ZIP, 29,2 MB) Bookmark & Share
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Axel Strotbek about the new Audi A1
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Axel Strotbek
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Video statement
Axel Strotbek, Member of the Board of Management of AUDI AG Finance and Organisation, about the new Audi A1...
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02.03.2010
Audi A1 e-tron
Show car Geneva Auto Show 2010-
The A1 e-tron, which Audi is showing at the Geneva Motor Show, is an innovative Mega City Vehicle with an electric drive system. The A1 e-tron has a range of more than 50 kilometers (31.07 miles) in city traffic, and a peak output of 75 kW (102 hp). Press kit (ZIP, 29,2 MB) Bookmark & Share
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Audi A1 e-tron
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Audi A1 e-tron
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Audi A1 e-tron
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Audi A1 e-tron
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Audi A1 e-tron
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Audi A1 e-tron
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Audi A1 e-tron
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Audi A1 e-tron
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Audi A1 e-tron
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Audi A1 e-tron
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Audi A1 e-tron
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Audi A1 e-tron
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Audi A1 e-tron
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Audi A1 e-tron
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Audi A1 e-tron
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Audi A1 e-tron
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Audi A1 e-tron
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Audi A1 e-tron
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Audi A1 e-tron
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Audi A1 e-tron
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Audi A1 e-tron
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Audi A1 e-tron
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Audi A1 e-tron
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Audi A1 e-tron
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Audi A1 e-tron
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Audi A1 e-tron
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Audi A1 e-tron
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Audi A1 e-tron
Show car Geneva Auto Show 2010...
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02.03.2010
Press kit
A1 world premiere at Geneva Auto Show 2010-
The Audi A1 celebrated its world premiere at the Geneva Motor Show 2010. Special guest was superstar Justin Timberlake. Press kit (ZIP, 29,2 MB) Bookmark & Share
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Audi A1: Press conference at Geneva Auto Show 2010 (3:18)
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Footage: Audi press conference at Geneva Auto Show 2010 (9:50)
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Audi A1: Footage (9:41)
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The Audi A1 on the eve of the Motor Show 2010
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The Audi A1 on the eve of the Motor Show 2010
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Justin Timberlake besides the Audi A1
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Justin Timberlake besides the Audi A1
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Justin Timberlake besides the Audi A1
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Justin Timberlake in the Audi A1
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The Audi A1 on the Motor Show 2010
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Nazan Eckes, Justin Timberlake, Rupert Stadler
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Nazan Eckes, Justin Timberlake, Rupert Stadler
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Rupert Stadler, Justin Timberlake
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Rupert Stadler, Justin Timberlake
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Rupert Stadler, Justin Timberlake
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Audi A1 1.4 TFSI S line, Dynamic photo, Color: Misanored
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Audi A1 S line, Dynamic photo
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Audi A1 1.4 TFSI S line, Dynamic photo, Color: Misanored
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Audi A1 S line, Dynamic photo, Color: Misanored
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Audi A1 1.4 TFSI S line, Dynamic photo, Color: Misanored
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Audi A1 S line, Dynamic photo
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Audi A1 S line, Dynamic photo
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Audi A1 1.4 TFSI S line, Dynamic photo
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Audi A1 S line, Dynamic photo
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Audi A1 S line, Dynamic photo, Color: Misanored
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Audi A1 S line, Dynamic photo
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Audi A1 S line, Dynamic photo
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Audi A1 1.4 TFSI S line, Dynamic photo
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Audi A1 S line, Static photo, Color: Misanored
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Audi A1 S line, Static photo, Color: Misanored
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Audi A1 S line, Static photo, Color: Misanored
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Audi A1 1.4 TFSI S line, Static photo, Color: Misanored
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Audi A1 1.4 TFSI S line, Static photo
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Audi A1 1.4 TFSI S line, Static photo
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Audi A1 S line, Static photo, Color: Misanored
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Audi A1 1.4 TFSI S line, Static photo
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Audi A1 S line, Static photo, Color: Misanored
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Audi A1 S line, Static photo, Color: Misanored
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Audi A1 1.4 TFSI S line, Static photo
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Audi A1 1.4 TFSI S line, Static photo
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Audi A1 1.4 TFSI S line, Static photo
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Audi A1 S line, Static photo, Color: Misanored
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Audi A1 S line, Static photo, Color: Misanored
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Audi A1, Static photo, Color: Amalfi white
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Audi A1, Static photo, Color: Amalfi white
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Audi A1 1.6 TDI, Static photo, Color: Amalfi white
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Audi A1, Static photo, Color: Amalfi white
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Audi A1, Static photo, Color: Amalfi white
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Audi A1, Static photo, Color: Amalfi white
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Audi A1 1.6 TDI, Static photo, Color: Amalfi white
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Audi A1, Static photo, Color: Amalfi white
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Audi A1, Static photo, Color: Amalfi white
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Audi A1, Static photo, Color: Amalfi white
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Audi A1, Static photo, Color: Amalfi white
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Audi A1
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Audi A1, Detail
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Audi A1, Detail
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Audi A1, Detail
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Audi A1, Detail
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Audi A1 1.6 TDI, Detail
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Audi A1, Static photo, Color: Teakbrown
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Audi A1, Static photo, Color: Teakbrown
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Audi A1 1.6 TDI, Static photo, Color: Teakbrown
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Audi A1 1.6 TDI, Static photo, Color: Teakbrown
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Audi A1 1.6 TDI, Static photo, Color: Teakbrown
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Audi A1 1.6 TDI, Static photo, Color: Teakbrown
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Audi A1, Static photo, Color: Teakbrown
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Audi A1, Static photo, Color: Teakbrown
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Audi A1, Static photo, Color: Teakbrown
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Audi A1, Detail, Color: Teakbrown
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Audi A1, Detail
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Audi A1, Detail
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Audi A1, Interior
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Audi A1, Detail
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Audi A1, Detail
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Audi A1, Detail
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Audi A1 S line, Static photo, Color: Misanored
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Audi A1 1.4 TFSI S line, Static photo
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Audi A1 S line, Static photo, Color: Misanored
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Audi A1 S line, Static photo, Color: Misanored
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Audi A1 1.4 TFSI S line, Static photo
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Audi A1 1.4 TFSI Engine compartment
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Audi A1 1.6 TDI, Engine compartment
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A1 Data Sheet
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The new Audi A1
A design full of character, uncompromising quality and pioneering efficiency technologies. The agile chassis and powerful engines make the A1 the sportiest car in the segment....
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Audi A1: Footage
Shotlist (9:31)...
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